Representation - Richard Dyer (1983)

Richard Dyer Studied the representation in media generally and looked at how media texts represent themselves to society and an audience. He closely studied the ideological and historical significance of film stars, but also looked at media in general.

'How we are seen determines how we are treated, how we are treated, how we treat others is based on how we see them. How we see them comes from representation.' (Dyer 1983)

He created a set of questions that are considered when studying representations in general:

• What sense of the world is it making?
• What does it imply? Is it typical of the world or deviant (unusual/different)? 
• Who is it speaking to? For whom? To Whom?
• What does it represent to us and why? How do we respond to the representation?

In my music video, the main characters are represented in a certain way to portray a certain side to them. The female is portrayed as a pretty average girl who has just given up and feels like nobody cares about her so she just doesn’t want to be around anymore. The male is shown as an average boy who saves the girl and makes her feel like people do care about her. Representation shows the audience what my characters are like and gives an explanation as to why they are the way they are.