Sunday 29 December 2013

Health & Safety - Risk Assessment

I created a risk assessment to assess what hazards there were that could become risks and what control measures I could put in place, when filming my music video. I found that there are not many hazards and so may not be many risks that could occur when filming my music video and the small amount of risks that there are can be easily controlled. For example, to prevent people from slipping on the floor, I will make sure the surface is suitable, not wet and remove all small, unnecessary objects from the floor. To prevent people tripping over because the lights are off, I will make sure the lights are on. To prevent my actress from falling when wearing heels, I will make sure the heels aren't too high and I will make sure my actress is comfortable wearing them and walking in them and also make sure that there isn't anything on the floor that she could trip over when wearing the heels. The level of risk for all the hazards are low when my control measures are put in place.

Friday 27 December 2013

Costume and Location List

 
The costumes in my music video will be inspired by the tribal style, with colourful chunky jewellery, bright clothing and bright make up. The majority of the items I am using are either my own or my actresses own things, although I have bought a few things such as some jewellery and some make up, which I did not own. I tried to use mostly my own things or my actresses things to keep costs down as I am on a low budget. 
The locations I am using are all within walking distance of my house. This is to make filming easier as I would not be wasting any time travelling to further places. Also, as I do not drive at the moment and neither does my actress, it would be difficult getting to locations further away, especially with a camera, tripod, props, costumes, and all the other accessories I will need to film my music video. The locations I have chosen also have the right look I am going for in my music video. 

Theme Moodboard


I have decided that I want my music video to incorporate a tribal theme and will demonstrate this through the use of costume and make up. I am using brightly coloured outfits, mostly in primary colours. I created this moodboard to give me some ideas of how to style my main character so that the tribal theme is obvious. From making this moodboard and researching the tribal style, I found that bright colours are often used and bold patterns are also used. In relation to jewellery, the layering of different necklaces, usually statement necklaces, is often used and lots of large bangles are also worn. I decided on the tribal theme because when I listened to the song I am using for my music video it reminded me of summer and the sunshine, a time in which tribal styling is often seen. Also, when listening to the song, African countries and South American countries came to mind, as steel drums are used in the song and this instrument is native to these countries. Tribal clothing originated in these countries and the designers of the tribal style clothing, that is seen in a lot of shops, have taken inspiration from the clothes of the natives from these countries when designing the clothes. This is why I think a tribal theme running throughout the video would be appropriate when taking the sound of the song into consideration, in relation to the type of instruments used in the song.

Friday 20 December 2013

Shot List

  1.  Long Shot - girl with hands on hips
  2.  Medium Close up - girl looking at camera
  3.  Mid Shot - girl with hands on hips
  4.  Close up - girl smiling
  5.  Medium Close up - playing steel drum
  6.  Extreme Close up - steel drum
  7.  Long Shot - steel drum
  8.  Mid Shot - speaker
  9.  Close up - speaker
  10.  Medium Close up - girl looking at camera
  11.  Medium Close up - keyboard
  12.  Extreme Close up - keyboard
  13.  Long Shot - playing keyboard
  14.  Close up - speaker
  15.  Medium Close up - playing keyboard
  16.  Medium Close up - girl looking to side
  17.  Extreme Close up - speaker
  18.  Close up - playing keyboard
  19.  Medium Close up - girl singing
  20.  Long Shot - girl singing
  21.  Extreme Close up - girl's mouth
  22.  Medium Close up - girl looking away
  23.  Medium Close up - girl looking at camera
  24.  Extreme Close up - mouth
  25.  Close up - clapping
  26.  Extreme Close up - mouth
  27.  Close up - clapping
  28.  Extreme Close up - mouth
  29.  Close up - clapping
  30.  Mid Shot - girl singing
  31.  Close up - clapping
  32.  Long Shot - clapping
  33.  Extreme Close up - mouth
  34.  Mid Shot - clapping
  35.  Close up - girl smiling
  36.  Medium Close up - playing steel drum
  37.  Mid Shot - back of girl
  38.  Close up - girl looking at camera
  39.  Extreme Close up - steel drum
  40.  Long Shot - back of girl
  41.  Long Shot - girl and band walking
  42.  Mid Shot - girl and band walking
  43.  Medium Close up - people walking
  44.  Long Shot - girl and band walking
  45.  Close up - girl looking at camera
  46.  Mid Shot - playing keyboard
  47.  Close up - feet, girl walking
  48.  Long Shot - girl standing
  49.  Establishing Shot - boy and girl looking at line
  50.  Medium close up Two Shot - boy and girl looking at each other
  51.  Mid Shot Two Shot - boy and girl joining line
  52.  Establishing Shot - boy and girl joining line
  53.  Long Shot - boy and girl joining line
  54.  Close up Two Shot - people clapping
  55.  Medium Close up - girl singing
  56.  Extreme Close up - mouth
  57.  Close up - clapping
  58.  Close up - girl singing
  59.  Medium Close up - playing steel drum
  60.  Close up - playing steel drum
  61.  Medium Close up - girl looking to the side
  62.  Mid Shot - playing steel drum
  63.  Establishing Shot - sunset
  64.  Long Shot - back of girl
  65.  Extreme Close up - girl smiling
  66.  Close up - steel drum
  67.  Medium Close up - playing keyboard
  68.  Extreme Close up - keyboard
  69.  Close up - girl singing
  70.  Medium Close up - girl smiling
  71.  Establishing shot - girl watching sunset
  72.  Extreme Close up - girl singing
  73.  Close up - playing keyboard
  74.  Extreme Close up - mouth
  75.  Mid Shot - girl singing
  76.  Extreme Close up - mouth
  77.  Close up - girl looking down
  78.  Extreme Close up - mouth
  79.  Close up - clapping
  80.  Extreme Close up - girl looking away
  81.  Extreme Close up - mouth
  82.  Mid Shot - girl with hands on hips
  83.  Medium Close up - girl
  84.  Close up - girl smiling
  85.  Medium Close up - playing steel drum
  86.  Extreme Close up - steel drum
  87.  Extreme Close up - playing keyboard
  88.  Mid Shot - playing keyboard
  89.  Close up - girl looking away
  90.  Medium Close up - Speaker
  91.  Long Shot Two Shot - people walking in a line
  92.  Close up - girl smiling
  93.  Close up - playing steel drum
  94.  Establishing Shot - people walking, behind is sunset
  95.  Medium Close up - girl smiling
  96.  Close up - feet, girl walking
  97.  Close up - steel drum
  98.  Medium Close up - Xylophone
  99.  Close up - xylophone
  100.  Close up - Clapping
  101.  Medium Close up - Speaker
  102. Close up - Speaker
  103. Extreme Close up, Pan down - girl looking at camera
  104. Extreme Close up - xylophone
  105. High Angle Mid Shot - girl finding boy
  106. Medium Close up - girl laughing

Wednesday 18 December 2013

Prop List



Casting

Main Female Character
Name: Alex King
Age: 18
Alex is the main character in my music video. She is currently doing an apprenticeship in Business Marketing at Eskimo Soup. I chose her to be the main character in my music video as she is a close friend and so would be confident when filming, comfortable in front of the camera and she was also willing to be in the video when I asked. Also, she has the right kind of 'look' I wanted for my character, long brown hair etc. She is a reliable person and will be available for filming when I need her. She also lives near me which will be suitable for when I need to do some filming.




Monday 16 December 2013

Stereotyping - Tessa Perkins (1979)

Stereotyping is not a simple process and contains a number of assumptions that can be challenged.
Five Assumptions:
  • Stereotypes are not always negative
  • They are not always about minority groups or the less powerful
  • They can be held about one’s own group
  • They are not rigid or unchanging
  • They are not always false
Stereotyping is not a simple process. Many ways they are assumed to operate aren’t true.

Hypodermic Needle Theory

The hypodermic needle theory suggests that media messages are injected straight into a passive audience which is immediately influenced by the message

The hypodermic needle theory implied mass media had a direct, immediate and powerful effect on its audiences.
The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change.
People end up thinking what they are told because there is no other source of information.
The media is a dangerous means of communicating an idea because the audience is powerless to resist the impact of the message.
The effects of the broadcast suggested that the media could manipulate a passive and gullible public, leading theorists to believe this was one of the primary ways media authors shaped audience perception.


Ideology - Tim O'Sulivan et al (1998)

Ideology refers to a set of ideas which produces a partial and selective view of reality.  Ideology involves widely held ideas or beliefs which are seen as ‘common’ sense and become accepted by society.
It helps us to make judgements about the world and the different views people have within it.
Ideology, it can be argued, is one mechanism by which a ruling group tries to deceive and control the ruled.
It implies that a powerful group can choose how and what messages are leaked to the media and that society view these people in certain ways because if expectations.
Because of Ideology we have ideas about the world that we live in. Because the media is so powerful it can control what and how ideas are portrayed to an audience/consumer. The more powerful you are in society the more control you have over how messages are given to an audience.

Marxism - Karl Marx

Karl Marx (1818-1883) was a German philosopher who believed that material goods are at the root of the social world.
He said that dominant classes create dominant ideology; how culture is constructed in a way that enables the groups holding the power to have maximum control with the minimum of conflict.
His theory looks at how society is built in ‘classes’ and argues that lower classes cannot better themselves and that upper class people are the powerful and control ideological views put to society.
He stated that power was held by a minority group known as the ‘elite’ or ‘bourgeoisie’ and that these people have access to capital and because of this they could use their money and power and keep within their group to make more wealth.

The majority of the population who are the ‘mass’ or ‘proletariat’ had their labour to help them make a living. Marx stated because of this industrialisation, the elite were the only ones who had access to means of production.

Because the elite help the money and the power it meant that the mass were dependent on the elite, the elite took advantage of this power and to maximise their own profits and accountability they need to get as much labour for as little money as possible. Because the workers were dependent on the elite for resources and money the elite group needed the mass od people to accept their role as powerless workers.

Representation - Richard Dyer (1983)

Richard Dyer Studied the representation in media generally and looked at how media texts represent themselves to society and an audience. He closely studied the ideological and historical significance of film stars, but also looked at media in general.
'How we are seen determines how we are treated, how we are treated, how we treat others is based on how we see them. How we see them comes from representation.' (Dyer 1983)
He created a set of questions that are considered when studying representations in general:
  • What sense of the world is it making?
  • What does it imply? Is it typical of the world or deviant (unusual/different)? 
  • Who is it speaking to? For whom? To Whom?
  • What does it represent to us and why? How do we respond to the representation?
In my music video, the main characters are represented in a certain way to portray a certain side to them. The female is portrayed as a pretty average girl who has just given up and feels like nobody cares about her so she just doesn’t want to be around anymore. The male is shown as an average boy who saves the girl and makes her feel like people do care about her. Representation shows the audience what my characters are like and gives an explanation as to why they are the way they are.

Ways of Seeing - John Berger

John Berger analyses the manner in which men and woman are culturally represented. ‘Men act, women appear. Men look at women. Women watch themselves being looked at.’
Women are usually posed in a way to please the viewer, her gaze is meant to entice the viewer. This is the same in modern day adverts. Women unconsciously act in a way knowing they are being watched.
This theory is an in depth look on art, the way people view it and influences that traditional paintings have had on society and modern day publicity.
Berger states that “women were depicted in a different way to men – because the ‘ideal’ spectator is always assumed to be male and the images of the woman is designed to flatter him.”
Jib Fowles states, "In advertising, males gaze and females are gazed at." (Fowles, 1996)
This theory relates to my work in that the female is dressed in a way that could attract the male. She tries to get attention from the male throughout the video. She is never shown looking bad, with no make up on, messy hair, bad clothes etc. She is only shown looking smart.

Binary Opposites - Levi Strauss

Levi Strauss believed that the way in which we understand certain words depends, not just on the direct meaning of the word, but more by our understanding of the difference between the word and it’s ‘opposite’. E.g. our understanding of the word ‘villain’ depends on our understanding of the difference between that word and the opposing word ‘hero’.
Binary Opposites are used frequently in films, especially the horror genre, for example good and evil, sane and insane, human and supernatural.
This relates to my music video in that the female is quite delusional and not in touch with reality but this can only be seen when compared to the male character who is completely in touch with reality and is ‘normal’.

Male Gaze - Laura Mulvey (1975)

The concept of the male gaze is one that deals with how an audience views the people presented.
This theory can be thought of in three ways:
  • How men look at women
  • How women look at themselves
  • How women look at other women
She believes that audiences have to view people from the perspective of a heterosexual male. Women are objects. The female viewer must experience the narrative secondarily, by identification with the male.
This relates to my work in that the male in my video is dominant and has control over the female. The female wears clothes that a male may want to see her in. The female sees the male with another girl and feels threatened because she doesn’t feel as though there is any comparison with her and the girl, the girl is superior. 

Sunday 15 December 2013

Costume Ideas


Make Up Ideas

The song I have used for my music video uses steel drums throughout which reminded me of traditional music of the Caribbean which reminded me of Caribbean carnivals and Brazilian carnivals. Because of this I want to incorporate the styling of these carnivals into my video onto my main character. I do not want to use a full carnival style outfit as I think it would look out of place being filmed in Hull but I wanted to take elements from it such as the make up and elements of the headdresses such as using headbands and hair chains and using facial studs and gems to create a more simplistic version of a Caribbean carnival costume.

Thursday 12 December 2013

Genre conventions

Genre & Target Audience


Change of Plan..

I realised, after creating my storyboard, that I was not happy with the work that I had done. I didn't think the song, Explosions - Ellie Goulding would be conducive to producing good work and I got to a point in the planning process where I just could not think what else I could do or how I would create the video I wanted to make with little resources so therefore I have decided to change the song I am going to use for my music video. The new I will be using is I Got U - Duke Dumont ft. Jax Jones. I decided I am going to create more of a performance based video with some elements of narrative. The styling in the video will be influenced by tribal styles and/or Brazilian carnival styles using jewellery and make-up to primarily demonstrate this. I believe this will make my music video easier to plan and make but will in turn produce a better result.

Tuesday 10 December 2013

Shot List

  1. Long Shot - door
  2. Slow Zoom In - girl entering room
  3. Establishing Shot - house party
  4. Long Shot, Slight Low Angle - girl sitting on couch
  5. Fast Forward Effect - girl sitting on couch
  6. 3D Effect - girl sitting on couch, ephasising deluded
  7. 3D Effect, Wide Angle Long Shot - girl walking towards balcony
  8. 3D Effect, Wide Angle Long Shot - girl on balcony
  9. Mid Shot - boy looking towards the balcony
  10. 3D Effect, Wide Angle Long Shot - girl sitting on edge of balcony
  11. Close Up - girl looking down
  12. Two Shot - boy talking to girl
  13. Close Up - boy smiling
  14. Medium Close Up - boy holding out his hand
  15. Medium Close Up - girl smiling
  16. Close Up - boy smiling
  17. Extreme Close Up - girl holding boys hand
  18. Wide Angle Long Shot - boy helping girl down off balcony edge
  19. Mid Shot - boy holding girl
  20. Long Shot - boy and girl talking on couch
  21. Medium Close Up - boy and girl talking
  22. Close Up - Boy smiling
  23. Close Up - girl smiling
  24. Mid Shot - boy looking away from girl
  25. Long Shot, Low Angle - boy and girl walking down street
  26. Mid Shot - Girl looking keen, boy looking away
  27. Long Shot - girl and boy walking down girl's path
  28. Mid Shot - Looks as though boy and girl are about to kiss
  29. Mid Shot on Boy, Long Shot on Girl - boy walking away
  30. Back Mid Shot - girl opening door
  31. Medium Close Up - girl with back against the door, looking upset
  32. Close Up - message on phone
  33. Extreme Close Up - message off boy on phone
  34. Close Up - girl smiling
  35. Mid Shot - girl smiling, Slow Zoom In Into Girl Screen Goes Black
  36. Screen Black, Zoom Out From Boy - boy knocking on girls door
  37. Mid Shot, High Angle - boy waiting at door
  38. Two Shot - girl answering door
  39. Mid Shot Two Shot - girl and boy talking at door
  40. Medium Close Up - girl getting coat off hook
  41. Long shot - boy grabbing girls hand
  42. Low Angle Long Shot - boy and girl walking down street
  43. Two Shot - boy and girl holding hands
  44. Medium Close Up - boy with hands over girls eyes
  45. Close Up - boy with hands over girls eyes
  46. Establishing Shot - boy and girl at picnic
  47. Mid Shot, Two Shot - boy and girl smiling at each other
  48. Long Shot - boy and girl sat talking
  49. Close Up - girl smiling
  50. Close Up - boy smiling
  51. Close Up - boy kissing girl on cheek
  52. Extreme Close Up, Two Shot - boy and girl smiling to each other
  53. Long Shot - boy holding girls hands, pulling her along
  54. Long Shot - boy and girl stood at door at party
  55. Medium Close Up - boy waving at someone, ignoring girl
  56. Extreme Long Shot, Low Angle - boy talking to another girl, girl stood in background
  57. Close up - girl looking sad
  58. Medium Close Up - boy with other girl
  59. Close Up - other girl kissing boy
  60. Extreme Close Up - girl looking shocked and upset
  61. Close Up - girl looking shocked and upset
  62. Mid Shot - girl looking shocked and upset
  63. Long Shot - girl looking shocked and upset
  64. Mid Shot - boy pushing other girl away
  65. Close Up - boy looking down
  66. Mid Shot - boy looking down at phone
  67. Close Up - on phone, girl is calling
  68. Close Up - boy on phone
  69. Close Up - girl on phone
  70. Extreme Close Up - boy on phone looking shocked
  71. Long Shot - girl sat on edge of balcony
  72. Medium Close Up - boy realising whats going on, looking shocked
  73. Mid Shot - boy running through door
  74. Low Angle Mid Shot - boy running
  75. Medium Close Up - boy running
  76. Low Angle Long Shot - boy running
  77. Establishing Shot - girl on balcony, boy running
  78. Long Shot - girl on edge of balcony with arms out
  79. Close Up - girl on balcony
  80. Medium Close Up - boy barging through the door
  81. Medium Close Up - empty balcony
  82. Close Up - boy looking upset
  83. Long Shot - boy looking over balcony
  84. Extreme Close Up - boy with hands over eyes, crying
  85. Long Shot - girl sat in the corner of the balcony
  86. Close Up - boy looking really happy
  87. Mid Shot - boy running up to girl, hugging her
  88. Medium Close Up - boy and girl looking into each others eyes

Monday 25 November 2013

Questionnaire


 This is the questionnaire I got a random sample of people to fill in:


These are the results I obtained from the questionnaire:


Thursday 14 November 2013

Health & Safety in the Media Industry

What you should know:

  • Health and safety legislation applies to all work activities in the UK, whether conducted by UK nationals or foreigners,even if they are not being paid.
  • Legal duties under health and safety law cannot be delegated.

What you must do:

  • Define responsibilities and duties
  • Have a system for managing health and safety
  • Assess and manage risks
  • Regularly review the process and procedures for managing risk

Define responsibilities and duties

Employers are required to have a management system in place to control the risk to employees and others from their work. The industry uses large numbers of independent companies and freelancers and it is sometimes difficult to decide who the employer is. However, in the majority of cases, the employer will be the producer or production company.


System for managing health and safety
The size and complexity of management systems for health and safety depend on the size and complexity of the production. For more complex, hazardous or specialist productions – advice may have to be sourced from a competent outside specialist or consultant. An employer’s legal duty to manage health and safety cannot be delegated to a consultant or to anyone else.

Assess and manage risks
Risk assessment is a fundamental part of managing health and safety and helps you to identify hazards and control the risk they create for those involved in your production. The process requires you to:
  • take the time to systematically look at your activities
  • decide what hazards they present
  • assess the risk of people being exposed to these hazards
  • find ways to either eliminate or control them

Review

You must review and update both the risk assessments you have made and the controls you put in place as work progresses to make sure they are still working. After the production, it is good practice to review the whole system to see whether useful lessons could be learned for the future.

http://www.hse.gov.uk/entertainment/theatre-tv/film.htm