Health & Safety - Risk Assessment

I created a risk assessment to assess what hazards there were that could become risks and what control measures I could put in place, when filming my music video. I found that there are not many hazards and so may not be many risks that could occur when filming my music video and the small amount of risks that there are can be easily controlled. For example, to prevent people from slipping on the floor, I will make sure the surface is suitable, not wet and remove all small, unnecessary objects from the floor. To prevent people tripping over because the lights are off, I will make sure the lights are on. To prevent my actress from falling when wearing heels, I will make sure the heels aren't too high and I will make sure my actress is comfortable wearing them and walking in them and also make sure that there isn't anything on the floor that she could trip over when wearing the heels. The level of risk for all the hazards are low when my control measures are put in place.

Costume and Location List

 

The costumes in my music video will be inspired by the tribal style, with colourful chunky jewellery, bright clothing and bright make up. The majority of the items I am using are either my own or my actresses own things, although I have bought a few things such as some jewellery and some make up, which I did not own. I tried to use mostly my own things or my actresses things to keep costs down as I am on a low budget. 

The locations I am using are all within walking distance of my house. This is to make filming easier as I would not be wasting any time travelling to further places. Also, as I do not drive at the moment and neither does my actress, it would be difficult getting to locations further away, especially with a camera, tripod, props, costumes, and all the other accessories I will need to film my music video. The locations I have chosen also have the right look I am going for in my music video. 

Theme Moodboard

I have decided that I want my music video to incorporate a tribal theme and will demonstrate this through the use of costume and make up. I am using brightly coloured outfits, mostly in primary colours. I created this moodboard to give me some ideas of how to style my main character so that the tribal theme is obvious. From making this moodboard and researching the tribal style, I found that bright colours are often used and bold patterns are also used. In relation to jewellery, the layering of different necklaces, usually statement necklaces, is often used and lots of large bangles are also worn. I decided on the tribal theme because when I listened to the song I am using for my music video it reminded me of summer and the sunshine, a time in which tribal styling is often seen. Also, when listening to the song, African countries and South American countries came to mind, as steel drums are used in the song and this instrument is native to these countries. Tribal clothing originated in these countries and the designers of the tribal style clothing, that is seen in a lot of shops, have taken inspiration from the clothes of the natives from these countries when designing the clothes. This is why I think a tribal theme running throughout the video would be appropriate when taking the sound of the song into consideration, in relation to the type of instruments used in the song.

Shooting Schedule

Storyboard

Storyboard for Duke Dumont - I Got U from lucyrichmond

Shot List

1.  Long Shot - girl with hands on hips
2.  Medium Close up - girl looking at camera
3.  Mid Shot - girl with hands on hips
4.  Close up - girl smiling
5.  Medium Close up - playing steel drum
6.  Extreme Close up - steel drum
7.  Long Shot - steel drum
8.  Mid Shot - speaker
9.  Close up - speaker
10.  Medium Close up - girl looking at camera
11.  Medium Close up - keyboard
12.  Extreme Close up - keyboard
13.  Long Shot - playing keyboard
14.  Close up - speaker
15.  Medium Close up - playing keyboard
16.  Medium Close up - girl looking to side
17.  Extreme Close up - speaker
18.  Close up - playing keyboard
19.  Medium Close up - girl singing
20.  Long Shot - girl singing
21.  Extreme Close up - girl's mouth
22.  Medium Close up - girl looking away
23.  Medium Close up - girl looking at camera
24.  Extreme Close up - mouth
25.  Close up - clapping
26.  Extreme Close up - mouth
27.  Close up - clapping
28.  Extreme Close up - mouth
29.  Close up - clapping
30.  Mid Shot - girl singing
31.  Close up - clapping
32.  Long Shot - clapping
33.  Extreme Close up - mouth
34.  Mid Shot - clapping
35.  Close up - girl smiling
36.  Medium Close up - playing steel drum
37.  Mid Shot - back of girl
38.  Close up - girl looking at camera
39.  Extreme Close up - steel drum
40.  Long Shot - back of girl
41.  Long Shot - girl and band walking
42.  Mid Shot - girl and band walking
43.  Medium Close up - people walking
44.  Long Shot - girl and band walking
45.  Close up - girl looking at camera
46.  Mid Shot - playing keyboard
47.  Close up - feet, girl walking
48.  Long Shot - girl standing
49.  Establishing Shot - boy and girl looking at line
50.  Medium close up Two Shot - boy and girl looking at each other
51.  Mid Shot Two Shot - boy and girl joining line
52.  Establishing Shot - boy and girl joining line
53.  Long Shot - boy and girl joining line
54.  Close up Two Shot - people clapping
55.  Medium Close up - girl singing
56.  Extreme Close up - mouth
57.  Close up - clapping
58.  Close up - girl singing
59.  Medium Close up - playing steel drum
60.  Close up - playing steel drum
61.  Medium Close up - girl looking to the side
62.  Mid Shot - playing steel drum
63.  Establishing Shot - sunset
64.  Long Shot - back of girl
65.  Extreme Close up - girl smiling
66.  Close up - steel drum
67.  Medium Close up - playing keyboard
68.  Extreme Close up - keyboard
69.  Close up - girl singing
70.  Medium Close up - girl smiling
71.  Establishing shot - girl watching sunset
72.  Extreme Close up - girl singing
73.  Close up - playing keyboard
74.  Extreme Close up - mouth
75.  Mid Shot - girl singing
76.  Extreme Close up - mouth
77.  Close up - girl looking down
78.  Extreme Close up - mouth
79.  Close up - clapping
80.  Extreme Close up - girl looking away
81.  Extreme Close up - mouth
82.  Mid Shot - girl with hands on hips
83.  Medium Close up - girl
84.  Close up - girl smiling
85.  Medium Close up - playing steel drum
86.  Extreme Close up - steel drum
87.  Extreme Close up - playing keyboard
88.  Mid Shot - playing keyboard
89.  Close up - girl looking away
90.  Medium Close up - Speaker
91.  Long Shot Two Shot - people walking in a line
92.  Close up - girl smiling
93.  Close up - playing steel drum
94.  Establishing Shot - people walking, behind is sunset
95.  Medium Close up - girl smiling
96.  Close up - feet, girl walking
97.  Close up - steel drum
98.  Medium Close up - Xylophone
99.  Close up - xylophone
100.  Close up - Clapping
101.  Medium Close up - Speaker
102. Close up - Speaker
103. Extreme Close up, Pan down - girl looking at camera
104. Extreme Close up - xylophone
105. High Angle Mid Shot - girl finding boy
106. Medium Close up - girl laughing

Prop List

Casting

Main Female Character

Name: Alex King

Age: 18

Alex is the main character in my music video. She is currently doing an apprenticeship in Business Marketing at Eskimo Soup. I chose her to be the main character in my music video as she is a close friend and so would be confident when filming, comfortable in front of the camera and she was also willing to be in the video when I asked. Also, she has the right kind of 'look' I wanted for my character, long brown hair etc. She is a reliable person and will be available for filming when I need her. She also lives near me which will be suitable for when I need to do some filming.

Stereotyping - Tessa Perkins (1979)

Stereotyping is not a simple process and contains a number of assumptions that can be challenged.

Five Assumptions:

• Stereotypes are not always negative

• They are not always about minority groups or the less powerful

• They can be held about one’s own group

• They are not rigid or unchanging

• They are not always false

Stereotyping is not a simple process. Many ways they are assumed to operate aren’t true.

Hypodermic Needle Theory

The hypodermic needle theory suggests that media messages are injected straight into a passive audience which is immediately influenced by the message

The hypodermic needle theory implied mass media had a direct, immediate and powerful effect on its audiences.

The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change.

People end up thinking what they are told because there is no other source of information.

The media is a dangerous means of communicating an idea because the audience is powerless to resist the impact of the message.

The effects of the broadcast suggested that the media could manipulate a passive and gullible public, leading theorists to believe this was one of the primary ways media authors shaped audience perception.

Ideology - Tim O'Sulivan et al (1998)

Ideology refers to a set of ideas which produces a partial and selective view of reality.  Ideology involves widely held ideas or beliefs which are seen as ‘common’ sense and become accepted by society.

It helps us to make judgements about the world and the different views people have within it.

Ideology, it can be argued, is one mechanism by which a ruling group tries to deceive and control the ruled.

It implies that a powerful group can choose how and what messages are leaked to the media and that society view these people in certain ways because if expectations.

Because of Ideology we have ideas about the world that we live in. Because the media is so powerful it can control what and how ideas are portrayed to an audience/consumer. The more powerful you are in society the more control you have over how messages are given to an audience.

Marxism - Karl Marx

Karl Marx (1818-1883) was a German philosopher who believed that material goods are at the root of the social world.

He said that dominant classes create dominant ideology; how culture is constructed in a way that enables the groups holding the power to have maximum control with the minimum of conflict.

His theory looks at how society is built in ‘classes’ and argues that lower classes cannot better themselves and that upper class people are the powerful and control ideological views put to society.

He stated that power was held by a minority group known as the ‘elite’ or ‘bourgeoisie’ and that these people have access to capital and because of this they could use their money and power and keep within their group to make more wealth.

The majority of the population who are the ‘mass’ or ‘proletariat’ had their labour to help them make a living. Marx stated because of this industrialisation, the elite were the only ones who had access to means of production.

Because the elite help the money and the power it meant that the mass were dependent on the elite, the elite took advantage of this power and to maximise their own profits and accountability they need to get as much labour for as little money as possible. Because the workers were dependent on the elite for resources and money the elite group needed the mass od people to accept their role as powerless workers.

Representation - Richard Dyer (1983)

Richard Dyer Studied the representation in media generally and looked at how media texts represent themselves to society and an audience. He closely studied the ideological and historical significance of film stars, but also looked at media in general.

'How we are seen determines how we are treated, how we are treated, how we treat others is based on how we see them. How we see them comes from representation.' (Dyer 1983)

He created a set of questions that are considered when studying representations in general:

• What sense of the world is it making?
• What does it imply? Is it typical of the world or deviant (unusual/different)? 
• Who is it speaking to? For whom? To Whom?
• What does it represent to us and why? How do we respond to the representation?

In my music video, the main characters are represented in a certain way to portray a certain side to them. The female is portrayed as a pretty average girl who has just given up and feels like nobody cares about her so she just doesn’t want to be around anymore. The male is shown as an average boy who saves the girl and makes her feel like people do care about her. Representation shows the audience what my characters are like and gives an explanation as to why they are the way they are.

Ways of Seeing - John Berger

John Berger analyses the manner in which men and woman are culturally represented. ‘Men act, women appear. Men look at women. Women watch themselves being looked at.’

Women are usually posed in a way to please the viewer, her gaze is meant to entice the viewer. This is the same in modern day adverts. Women unconsciously act in a way knowing they are being watched.

This theory is an in depth look on art, the way people view it and influences that traditional paintings have had on society and modern day publicity.

Berger states that “women were depicted in a different way to men – because the ‘ideal’ spectator is always assumed to be male and the images of the woman is designed to flatter him.”

Jib Fowles states, "In advertising, males gaze and females are gazed at." (Fowles, 1996)

This theory relates to my work in that the female is dressed in a way that could attract the male. She tries to get attention from the male throughout the video. She is never shown looking bad, with no make up on, messy hair, bad clothes etc. She is only shown looking smart.

Binary Opposites - Levi Strauss

Levi Strauss believed that the way in which we understand certain words depends, not just on the direct meaning of the word, but more by our understanding of the difference between the word and it’s ‘opposite’. E.g. our understanding of the word ‘villain’ depends on our understanding of the difference between that word and the opposing word ‘hero’.

Binary Opposites are used frequently in films, especially the horror genre, for example good and evil, sane and insane, human and supernatural.

This relates to my music video in that the female is quite delusional and not in touch with reality but this can only be seen when compared to the male character who is completely in touch with reality and is ‘normal’.

Male Gaze - Laura Mulvey (1975)

The concept of the male gaze is one that deals with how an audience views the people presented.
This theory can be thought of in three ways:

• How men look at women
• How women look at themselves
• How women look at other women

She believes that audiences have to view people from the perspective of a heterosexual male. Women are objects. The female viewer must experience the narrative secondarily, by identification with the male.

This relates to my work in that the male in my video is dominant and has control over the female. The female wears clothes that a male may want to see her in. The female sees the male with another girl and feels threatened because she doesn’t feel as though there is any comparison with her and the girl, the girl is superior. 

Costume Ideas

Make Up Ideas

The song I have used for my music video uses steel drums throughout which reminded me of traditional music of the Caribbean which reminded me of Caribbean carnivals and Brazilian carnivals. Because of this I want to incorporate the styling of these carnivals into my video onto my main character. I do not want to use a full carnival style outfit as I think it would look out of place being filmed in Hull but I wanted to take elements from it such as the make up and elements of the headdresses such as using headbands and hair chains and using facial studs and gems to create a more simplistic version of a Caribbean carnival costume.

Conventions of Form

Final Idea

Lyrics & Timings

Genre conventions

Genre & Target Audience

Change of Plan..

I realised, after creating my storyboard, that I was not happy with the work that I had done. I didn't think the song, Explosions - Ellie Goulding would be conducive to producing good work and I got to a point in the planning process where I just could not think what else I could do or how I would create the video I wanted to make with little resources so therefore I have decided to change the song I am going to use for my music video. The new I will be using is I Got U - Duke Dumont ft. Jax Jones. I decided I am going to create more of a performance based video with some elements of narrative. The styling in the video will be influenced by tribal styles and/or Brazilian carnival styles using jewellery and make-up to primarily demonstrate this. I believe this will make my music video easier to plan and make but will in turn produce a better result.

Shot List

1. Long Shot - door
2. Slow Zoom In - girl entering room
3. Establishing Shot - house party
4. Long Shot, Slight Low Angle - girl sitting on couch
5. Fast Forward Effect - girl sitting on couch
6. 3D Effect - girl sitting on couch, ephasising deluded
7. 3D Effect, Wide Angle Long Shot - girl walking towards balcony
8. 3D Effect, Wide Angle Long Shot - girl on balcony
9. Mid Shot - boy looking towards the balcony
10. 3D Effect, Wide Angle Long Shot - girl sitting on edge of balcony
11. Close Up - girl looking down
12. Two Shot - boy talking to girl
13. Close Up - boy smiling
14. Medium Close Up - boy holding out his hand
15. Medium Close Up - girl smiling
16. Close Up - boy smiling
17. Extreme Close Up - girl holding boys hand
18. Wide Angle Long Shot - boy helping girl down off balcony edge
19. Mid Shot - boy holding girl
20. Long Shot - boy and girl talking on couch
21. Medium Close Up - boy and girl talking
22. Close Up - Boy smiling
23. Close Up - girl smiling
24. Mid Shot - boy looking away from girl
25. Long Shot, Low Angle - boy and girl walking down street
26. Mid Shot - Girl looking keen, boy looking away
27. Long Shot - girl and boy walking down girl's path
28. Mid Shot - Looks as though boy and girl are about to kiss
29. Mid Shot on Boy, Long Shot on Girl - boy walking away
30. Back Mid Shot - girl opening door
31. Medium Close Up - girl with back against the door, looking upset
32. Close Up - message on phone
33. Extreme Close Up - message off boy on phone
34. Close Up - girl smiling
35. Mid Shot - girl smiling, Slow Zoom In Into Girl Screen Goes Black
36. Screen Black, Zoom Out From Boy - boy knocking on girls door
37. Mid Shot, High Angle - boy waiting at door
38. Two Shot - girl answering door
39. Mid Shot Two Shot - girl and boy talking at door
40. Medium Close Up - girl getting coat off hook
41. Long shot - boy grabbing girls hand
42. Low Angle Long Shot - boy and girl walking down street
43. Two Shot - boy and girl holding hands
44. Medium Close Up - boy with hands over girls eyes
45. Close Up - boy with hands over girls eyes
46. Establishing Shot - boy and girl at picnic
47. Mid Shot, Two Shot - boy and girl smiling at each other
48. Long Shot - boy and girl sat talking
49. Close Up - girl smiling
50. Close Up - boy smiling
51. Close Up - boy kissing girl on cheek
52. Extreme Close Up, Two Shot - boy and girl smiling to each other
53. Long Shot - boy holding girls hands, pulling her along
54. Long Shot - boy and girl stood at door at party
55. Medium Close Up - boy waving at someone, ignoring girl
56. Extreme Long Shot, Low Angle - boy talking to another girl, girl stood in background
57. Close up - girl looking sad
58. Medium Close Up - boy with other girl
59. Close Up - other girl kissing boy
60. Extreme Close Up - girl looking shocked and upset
61. Close Up - girl looking shocked and upset
62. Mid Shot - girl looking shocked and upset
63. Long Shot - girl looking shocked and upset
64. Mid Shot - boy pushing other girl away
65. Close Up - boy looking down
66. Mid Shot - boy looking down at phone
67. Close Up - on phone, girl is calling
68. Close Up - boy on phone
69. Close Up - girl on phone
70. Extreme Close Up - boy on phone looking shocked
71. Long Shot - girl sat on edge of balcony
72. Medium Close Up - boy realising whats going on, looking shocked
73. Mid Shot - boy running through door
74. Low Angle Mid Shot - boy running
75. Medium Close Up - boy running
76. Low Angle Long Shot - boy running
77. Establishing Shot - girl on balcony, boy running
78. Long Shot - girl on edge of balcony with arms out
79. Close Up - girl on balcony
80. Medium Close Up - boy barging through the door
81. Medium Close Up - empty balcony
82. Close Up - boy looking upset
83. Long Shot - boy looking over balcony
84. Extreme Close Up - boy with hands over eyes, crying
85. Long Shot - girl sat in the corner of the balcony
86. Close Up - boy looking really happy
87. Mid Shot - boy running up to girl, hugging her
88. Medium Close Up - boy and girl looking into each others eyes

Costume and Prop List